About the Company

A certified B Corp™ luxury fashion brand committed to building a better future for the planet. With a strong creative identity and a purpose-led approach, the brand combines responsible innovation, sustainability, and digital excellence. Based in Paris and operating internationally, it is redefining what conscious luxury means — with traceability, ethics, and low-impact fabrics at the heart of its mission.

Role Overview

The Head of Digital Growth & Customer Experience will be a key business leader responsible for owning the digital P&L and driving revenue and profitability across all digital channels. This role combines performance marketing, e-commerce growth, retention strategy, and customer experience — with a strong focus on strategic thinking, data, and structured execution.

This is both a high-responsibility and high-autonomy position for someone who thrives in building from the ground up, structuring scalable processes, and leading cross-functional initiatives. The ideal candidate will be both a strategist and operator — able to go deep on performance levers while aligning with brand and sustainability values.

Key Responsibilities

Business Ownership & Growth Strategy

Own the full digital P&L: forecast, allocate resources, and drive profitability across e-commerce and omnichannel.
Define and implement the global digital growth roadmap: acquisition, activation, conversion, and retention.
Identify and scale new growth opportunities: B2C, marketplace expansion, recell / resale models, new platforms.
Grow the qualified customer base with a focus on high-value client acquisition and long-term customer relationships.

Performance Marketing & Customer Expansion

Develop a full-funnel paid media strategy across Meta, Google, Pinterest, YouTube, TikTok, and affiliates.
Oversee strategy and execution for customer acquisition, re-engagement, and retention.
Coordinate and challenge external performance agencies to ensure efficient execution and ROI optimization.
Expand into new geographies and segments with tailored media, campaign planning, and experimentation.

Retention & Lifecycle Marketing

Collaborate with CRM to enhance customer lifetime value and improve segmentation strategies.
Build a scalable retention roadmap, supported by customer data and a content-rich approach.
Co-develop loyalty initiatives, automated journeys, and personalization strategies aligned with brand values.

E-Commerce & Experience Optimization

Monitor website and funnel performance, working closely with site optimization agencies.
Partner with e-commerce, creative, and tech to improve UX, navigation, merchandising, and conversion.
Contribute to onsite storytelling and integration of editorial moments with performance needs.

Process & Team Leadership

Build and structure scalable digital processes and documentation: 80/20 mindset, strong prioritization.
Be proactive in identifying gaps and proposing smart, efficient ways to operate and grow.
Work cross-functionally with tech, creative, operations, and executive stakeholders.
Coordinate paid and digital partner agencies across performance, analytics, and web optimization.

Profile

Must-Haves

8+ years of experience in growth, performance marketing, or digital strategy — ideally within fashion, lifestyle, or luxury.
Proven track record managing digital P&L with ownership of growth and margin optimization.
Ability to manage external agencies (paid media, e-commerce, analytics) and internal stakeholders.
Deep knowledge of performance KPIs (CAC, ROAS, LTV, retention rate) and how to optimize them across the funnel.
Experience building or structuring performance and retention strategies from scratch.
Interest in working for an eco-conscious company: fair wage practices, responsible materials, ethical supply chain.
Fluent in English (French is a plus).

Mindset & Soft Skills

Entrepreneurial and resourceful: thrives in fast-moving, hands-on environments.
Structured and process-driven: capable of designing operational playbooks and scalable workflows.
Strategic and pragmatic: 20/80 approach to execution and testing.
Curious about innovation and committed to positive impact in business.

Why This Role?

An opportunity to own and lead the digital business of a modern luxury brand — from strategy to execution. Join a team that blends creative excellence with ecological responsibility, and contribute to building a growth engine that respects people and the planet.

📩 Interested? Apply now and submit your CV

To apply: click HERE

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